Domestic violence towards the Latino community is a pressing issue that is commonly looked over. The National Domestic Violence Hotline, a non-profit organization, works to help latin woman by supporting their needs. To bring awareness to this problem, we decided to represent woman in the form of flowers. Inspired by the popular phrase “las mujeres no se le pegan ni con un petalo de una rosa” “women should not be hit with even the petal of a rose” we created a campaign to bring this metaphor to life. Just like we choose to tend to flowers rather than stomp on them, we should likewise treat woman the same.
art director | hannah boss
COntent creator | Abish lopez